Marketing Essentials

Target Group

  1. This course is offered for Bachelor’s and Master’s students from all faculties and young professionals with an interest in marketing and management.
  2. Prerequisite for participation are a basic knowledge in economics/business administration and a good command of written and spoken English.
  3. Lectures, tutorials, presentations and examinations will be held in English
    Even though we do not require students to submit language test results, we urge students with poor language skills to abstain from applying. Knowledge of German is not a prerequisite.

In the interest of maintaining the program's high standards, the number of participants will be limited to 25.

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