At Institute for Market-based Management ”Doing the right things“ and "Doing things right” are the secrets of successful management. This often means choosing from a multitude of possibilities with consequences only observable in the future. We offer the know-how for solving managerial decision problems in the area of market-based management by imparting specific knowledge (e.g. theories on consumer behavior, communication theory, decision theory) as well as by teaching how to apply quantitative methods and interpret the results.
Patronage
Prof. Dr. Manfred Schwaiger
Institute for Market-based Management
LMU Munich
Programm Lecturer
Dr. Sandra Baringhorst, MBR
International Relations Center
Institute for Market-based Management
LMU Munich School of Management
LMU Munich
Dr. Louisa Weritz, M.Sc. MBR
Institute for Market-based Management
LMU Munich