Marketing Essentials

Dr. Louisa Weritz, M.Sc. MBR

Louisa, born 1993 in Münster, was a research and teaching assistant at IMM. She holds both a Bachelor's and Master's degree in Business Administration from LMU Munich, specializing in marketing and strategy. During her academic journey, Louisa gained valuable practical experience through internships at renowned companies such as MAN Truck and Bus, Amazon SE, and the Institute for Market-based Management (IMM). She also broadened her international perspective with practical experiences in Canada, Mexico, and Peru.

After completing her PhD at the Institute for Market-based Management at LMU Munich School of Management, Louisa continues her academic involvement as a lecturer at both LMU and Munich Business School (MBS). Currently, she works as a Project Manager at Dental Bauer, leveraging her expertise in strategic management and project execution.

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