Marketing Essentials

Dr. Sandra Baringhorst , MBR

Sandra, born 1988 in Dachau, is a research and teaching assistant at IMM. Sandra completed an apprenticeship as a hotel specialist and as a business economist and gained international working experience in the respective fields. 

Sandra further studied business administration and human resource education and management I at LMU Munich with majors in marketing & strategy and digital business. Before and during her studies, she worked in (online) marketing in the travel industry. 

She completed her PhD at the Institute for Market-based Management at LMU Munich School of Management and is now working in the International Relations Center at the faculty.

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